Have you ever wondered how you can buy a T-shirt for $5 – by the time the cotton is grown, processed, dyed, cut and sewn into a garment and then shipped to its destination? We are so conscious about the food we eat. We want to know who grows it, where and how it was grown, what additives it might contain and how far it's travelled to get to us, yet for our clothing – one of life's other necessities – we know next to nothing. In fact, it's estimated that even
90 per cent of clothing brands have no idea where their raw materials come from.
The Rana Plaza disaster has started a worldwide movement to demand transparency from the companies that make our clothing. What information that's out there doesn't make for comfortable reading. Every step of the way is filled with stories of environmental or social exploitation.
So, over the next few months I'm going to take a look inside my own wardrobe and I'll share the stories I come across in the process. I'm starting with a clothes audit that I'm only part way through, but already that is proving to be pretty surprising.
In the meantime, if you want to know where your clothes come from, join in the Fashion Revolution on April 24 by taking a photo of yourself wearing your favourite clothing label inside out, post it on social media, and ask the brand "who made my clothes?".
Or, for those in Australia, an organisation highlighting the issues around the Rana Plaza collapse is Baptist World Aid, who have just released their second report on the Australian fashion industry titled 'Behind the Barcode'. This report ranks each brand from A to F in terms of their traceability, monitoring and payment of living wages across the raw materials, textile production and cut/make/trim processes that go into their garments. Click on the image below to be taken to the report.
Until next time...